Dogodki in obvestila

30. januar 2024 ob 15.00 uri. Online.

Writing Science for Your Audience; recommendation of the Nature Science Journal

About the training:

Who reads science? Who do you want to read YOUR science? This talk will breakdown how to write for other scientists, called “primary” science writing and how to develop a narrative for a more general audience, known as “secondary” science writing from the perspective of a Nature editor.

About the speaker:

Miranda Vinay, PhD, Springer Nature

Locum Editor (Applied Physics and Electronics). Areas of responsibility include: electronics, photonics, applied physics.
Education: BSc Chemistry, University of Pittsburgh; MSc Physical Chemistry, University of California Riverside; PhD Physical Chemistry, University of California Riverside.

20. februar 2024 ob 15.00 uri. Online.

Researching Propositions, Markets and Finding Partners & Investors through Social Media and Chat GPT

About the training:

How can we use digital tools and social media to research our propositions, markets & find and contact partners and investors?

Topics covered: Understanding Our Customers/Potential in a Digital World. Generational Nuances. Knowing your audience. Earning Attention & Sneezers (viral attention). Developing Personas. Researching the markets. Researching the influencers, experts, associations. Researching and finding partners & investors.

About the speaker:

Alastair Banks is the director of Optix Solutions, which he started in 1999. Twenty-one years on they have a team of almost 20 covering all aspects of ‘Digital' and are recognised as one of the leading agencies in the UK. He guest lectures on London Business School's MBA Summer School each year and  on Exeter University’s MBA programme and speaks around Europe at various conferences, usually on the topics of personal brand & digital marketing trends.
In his spare time, he coaches CEO’s and Marketers in the world of personal branding, helping them with their public profiles and giving them confidence to get out there and build their brands online.