Traffic and Transport Management
Syllabus
- Company
- The concept of management
- Manager
- Planning process in a company
- Decision making processes within the company
- Organization of the company
- Human resources management
- Controlling processes
- Communication and bonton in business
- Financial management, financial statements and indicators
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Goals and competencies
Subject-specific competencies and objectives relate to basic knowledge of management in undertakings and the importance of company’s business environment. The introduction to all elements of Fayol managerial cycle as well as to elements of financial management.
Basic literature
1. Ballou, R. H. (1999): Business Logistics Management – 4th Ed.. New Jersey: Pearson Prentice Hall.
2. Kingsnorth, Simon (2016): Digital Marketing Strategy: An Integrated Approach to Online Marketing, 1st edition. London: Kogan Page.
3. Lambert, D.M., Stock, J.R., Ellram, L.M., (1998): Fundamentals of Logistics Management, McGraw‐Hill , 611 str. ISBN: 0‐256‐14117‐7
4. Kotler, Philip, Keller, Kevin Lane (2012): Marketing Management - 14th Ed., Prentice Hall.