(1) Kako napisati članek; priporočila revije Nature ter (2) raziskovanje trgov, potencialnih poslovnih partnerjev
16.01.2024
Pisarna za prenos znanja vas vabi na dve online predavanji:
- kako napisati članek, priporočila revije Nature ter
- kako s pomočjo digitalnih orodij raziskati potencialni trg za vaše raziskovalne rezultate, poiskati potencialne poslovne partnerje in investitorje.
30. januar 2024 ob 15.00 uri. Online.
Writing Science for Your Audience; recommendation of the Nature Science Journal
About the training: Who reads science? Who do you want to read YOUR science? This talk will breakdown how to write for other scientists, called “primary” science writing and how to develop a narrative for a more general audience, known as “secondary” science writing from the perspective of a Nature editor.
About the speaker: Miranda Vinay, PhD, Springer Nature Locum Editor (Applied Physics and Electronics). Areas of responsibility include: electronics, photonics, applied physics.
| 20. februar 2024 ob 15.00 uri. Online.
Researching Propositions, Markets and Finding Partners & Investors through Social Media and Chat GPT
About the training: How can we use digital tools and social media to research our propositions, markets & find and contact partners and investors? Topics covered: Understanding Our Customers/Potential in a Digital World. Generational Nuances. Knowing your audience. Earning Attention & Sneezers (viral attention). Developing Personas. Researching the markets. Researching the influencers, experts, associations. Researching and finding partners & investors.
About the speaker: Alastair Banks is the director of Optix Solutions, which he started in 1999. Twenty-one years on they have a team of almost 20 covering all aspects of ‘Digital' and are recognised as one of the leading agencies in the UK. He guest lectures on London Business School's MBA Summer School each year and on Exeter University’s MBA programme and speaks around Europe at various conferences, usually on the topics of personal brand & digital marketing trends.
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Prijava na dogodka: https://forms.office.com/e/Kmg1mzRwAj
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